The absence of a printed expiration date is not, by itself, evidence that a cosmetic is counterfeit or unusable.
In the United States, conventional cosmetics are not required to carry a specific shelf life or expiration date. Products that are also regulated as drugs, including some SPF products, follow different requirements. FDA guidance explains the distinction →
Check the package for a printed date, an open-jar mark, and a batch reference. A brand rule may add manufacture-date context, but it cannot recreate a label that is not there.
See how the label marks fit together →
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